At first glance science and fashion could not be more dissimilar. Science is generally considered to be a pursuit that is slow-paced, serious and worthy, whereas fashion is frivolous, impulsive and often unpredictable.
But fashion owes more to science than some enthusiasts might like to admit. Fashion houses adopt new materials in order to distinguish themselves from their various competitors. One designer recently showed off a liquid that can be used to produce clothes that are seamless.
As cotton is increasingly having to compete with other crops for land, and oil-based fabrics become less acceptable, scientists are working to develop replacements for these products. Sportswear, for example, has been transformed thanks to the use of innovative materials and scientific desings, greatly improving the performance of athletes.
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